Welcome to Gratent Branding
We can help! We are a brand development company based in the Washington, DC metropolitan area enhancing the brand presence of small (under 100 employees) to mid-sized (100-999 employees) businesses nationwide. Our mission is to show you how to build a brand through methods designed to create a strong relationship with your audience – a key characteristic of all great brands. With that mission in mind, everything we do falls under one of our three core competencies: 1) helping you create an outstanding customer experience 2) enhancing your brand presence through community engagement and 3) improving your online presence.
Branding strategy development and implementation is our wheel house. Here we create a unique, long-term plan of action including everything from customer profiles, and a community engagement plan to creating a style guide and a team morale plan. We then implement the plans on a monthly basis and measure improvement. Throughout the process, we train you on best practices so you know exactly what to do going forward to maintain your remarkable results. We meet with you monthly thereafter to make sure you are still on track!
We offer a robust variety of design services that include web design, graphic design, video production, and more. We provide our clients with a needs assessment and then develop the design work in-house. Contrary to popular belief, design is not all that branding is about or even the most important aspect, but it is important that the visual representation of your brand match your vision and desired impact. View our Design Portfolio.
We utilize four core steps when designing a promotional plan for your product or services:
1. Define promotion strategy and principles given objectives and targets
2. Support promotion principles with analytics
3. Educate the organization and draft a promotion plan
4. Track success of promotion
Online Engagement & SEO
Our online engagement strategy includes social media management, connecting your brand with well-known influencers online, and enhancing interactivity for your visitors. Search Engine Optimization (SEO) is a necessary component for any business website. We develop a comprehensive SEO plan, metrics, and track the improvement of your websites search engine ranking over a course of 3-6 months.