4 Examples of Great Ecommerce Branding

by Victoria Greene

Second only to providing high quality products, investing in building your brand is the most worthwhile thing you can do to ensure a successful ecommerce business.

Far more than just the creation of logos and graphics, truly great branding has the power to create bonds with potential customers, convey company values, and build a loyal fanbase.

There are literally thousands of worthy examples, but here are 4 very different sites getting ecommerce branding spot on.

People Tree

An ecommerce brand committed to selling, promoting, and educating people about sustainable and ethically traded fashion.

Key features:

  • Clean, elegant design
  • Concise and honest information
  • An inspiring brand story that clearly outlines the company’s core values

Take away: Show what you care about

People Tree wear their hearts on their sleeves. Right from the landing page, customers are aware of what the brand is all about: sustainable fashion.

Delve a little deeper, and customers can browse products with ease, while reading about the ethical creation of the garments.

Even if your brand isn’t linked to a specific charity or cause, using tools such as Guidestar and Charity Navigator can help you seek out causes close to the heart of your brand values. You could potentially partner with these charities or make regular donations, letting your customers learn more about your brand by displaying what’s important to you.

People Tree


Sold all over the world, both online and instore, Lush sells a wide range of sustainable, handmade cosmetic products.

Key features 

  • A lively tone of voice, familiar and easily recognizable
  • Fully utilized cross-platform social media, including a very popular YouTube Channel
  • Bright and eye catching imagery that reflects the brand’s youthful energy

Take away: Make the most of technology

Lush’s homepage starts with a bang: gleaming, technicolor GIFs that customers can’t help but engage with. The brand is clear from the word ‘go’.

Lush’s YouTube videos show customers how their beloved products are made and put a human face to the brand. Their channel is entertaining, regularly updated, and one of the best for consumer brands around – showcasing the massive potential of this underused ecommerce resource.

While Lush’s videos are made to an impeccable standard, utilizing video need not be daunting. Using a tool such as Screen Flow can help take the guesswork out of video recording, editing, and sharing.



An online marketplace showcasing and selling pieces from a hand-selected group of artists, Witchsy specializes in edgy and expressive merchandise, otherwise overlooked by more generalist sites, such as Etsy.

Key features 

  • A clean and simple interface with a clear focus on their products.
  • Total understanding and commitment to their USP.
  • Organic growth through a fantastic understanding of their audience.

Take away: Know your audience inside out

Witchsy know their products aren’t for everyone. Instead of wasting time trying to appeal to the masses, they have masterfully established their niche and focus on appealing to their specific audience.

With a youthful, artistic majority, Witchsy’s marketing is almost entirely carried out via a very consistent Instagram account, helping to build a rapport that customers really appreciate.

If you want to understand your audience better, you may want to consider running short feedback surveys by investing in tools such as Feedback Lite or Olark.


Factory 43

A Seattle-based, hand-printed merchandise online store that specializes in graphic t-shirts, bags, posters, and more. Celebrated for their quirky products and unique designs.

Key features

  • Extremely user friendly navigation
  • Large, high resolution product imagery
  • A simple and attractive interface

Take away: Simplicity works wonders 

Factory 43 aren’t reinventing the wheel with their online shop, but their brand is consistent, from landing page to checkout.

The site was created with Shopify and makes the most of a clean, simple template and layout that concentrates on products, rather than distracting customers with unnecessary design features.

To learn more about design and user experience, check out FutureLearn: a free online learning platform with a host of useful courses, from web design to coding.


Each of these sites are unique, with very different products and customers. What they have in common, and what makes them a great source of inspiration, is their excellent use and understanding of ecommerce branding, and how they use it to reflect their products and connect with their audiences.


Victoria Greene Victoria Greene: Writer & Entrepreneur

When I’m not out walking my dog, you’ll find me at home writing! Whether it’s finding ways to enhance your social media presence or sharing tips on how to launch an online shop, I love using my insider knowledge to help other entrepreneurs get the most out of their businesses.