Happy-Customers-5

How Customer Experience Impacts Sales

by Victoria Greene In the digital world, having a bad online reputation can cause the death of a business. With most people not even thinking about buying a product without first consulting the online reviews, a good customer experience is as important as having quality products. It has taken far too long for businesses to appreciate how critical a positive experience …

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4 Examples of Great Ecommerce Branding

by Victoria Greene Second only to providing high quality products, investing in building your brand is the most worthwhile thing you can do to ensure a successful ecommerce business. Far more than just the creation of logos and graphics, truly great branding has the power to create bonds with potential customers, convey company values, and build a loyal fanbase. There are …

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Customer Appreciation: The key to loyalty and growth

By Khadija Jordan  A great customer experience will result in customer loyalty, retention, and repeat/new business. Here are 5 ways to start paying attention to it now: Be remarkable…to them! You may think your product or service is remarkable, but if it is not remarkable to your customer to the point that they want to “remark” about it, then you’re …

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Positioning before Promo: How to stop sabotaging your marketing

by Khadija Jordan 9/1/2017 Just get in front of as many people as possible and “somebody will bite”! Right? Not exactly. Being unprepared for the “bite” leas to bad reviews, returned products, and a poor overall customer experience. Making sure everything is in order first, will keep you from unconsciously sabotaging your own marketing. Here are 5 ways to do …

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Words That Convert

By K. Jordan  Research reveals how a single word makes all the difference. These aren’t just any words. They are words that convert. You likely know that specific words matter. You click on a headline because a single word strikes you. You click a signup button because a word creates an emotion. Researchers have found that, for example, the word you …